Hey there, I'm Maggie.
I'm an Associate Creative Director at ISL, making all kinds of things that capture hearts, spread grins, and exceed goals. For brands, of course.
My experience spans many specialties, from experiential activations to integrated campaigns, brand positioning to interactive. The intersection of the real world + tech is where my brain comes alive. 
Over the years, my work has won various awards, including a few of those 🦁. But I'll take KPIs > awards, any day.

A few favorite challenges over the past few years include —
— Concepting and executing experiential campaigns for Air CanadaUSA Network andP&G
— Helping Lyft appeal to new audiences with a novel strategy for outdoor advertising.
— Investigating the design and gamification of sex education through a series of personal projects. Currently: Uterus Invaders, the iOS game.
— Creating concepts, creative territories, and pitch deck narratives for four national brands (that will, of course, never see the light of day). 
— Designing a brand strategy framework and design-thinking workshop to build client consensus.  
— Creating integrated campaigns for Tim Hortons and Air Canada. 
— Creating a brand strategy for the launch of a new credit card concept for Capital One
— Leading set & production design for VolkswagenThe Shelter Pets Project, and 19 Crimes Wine
— Leading interactive design for a chart-topping period-tracking app.

Outside of work —
My other life is as co-founder of DC-based wedding startup Pop! Wed Co., offering a brand new way to get married that's stress free and extremely fun. 
And in my free time (hah!), I'm exploring new teaching tools for sex education — my most recent fun-but-failed prototype was a uterus pinball machine which turned into the aforementioned Uterus Invaders. It’s possible that I'm excited about a few too many things at once, but somehow my list of new projects just keeps growing.

Speaking, etc. 
I've spoken about my work many times over the past few years, including a recent podcast interview with Story and talks at the Adobe Creative Jam, DC Design Week, and Refresh DC. I'm always available for an interesting speaking endeavor.

PS — Your last name is pretty weird.
Sure is! My original name was Maggie Winters, then I married this cool guy Steven and he loves his name, so I snagged it too. Now, it's Maggie Winters Gaudaen. The Gaudaen part is hard to pronounce — so no hard feelings if you call me Maggie Winters :) 
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