Raising Cane's Chicken Fingers is one of the fastest growing QSRs in the country. And earlier this year, they were looking for a social agency of record — so they came to ISL with a very specific test brief:
Raising Cane's has trademarked National Chicken Finger Day. So they asked, how would we celebrate this very special, chicken-focused holiday on social?
There's a long, strategic setup in the PDF below that lays out exactly how we'd tackle social for Raising Cane's. But first, this video pretty perfectly sums up our creative idea.
Videos don't always play nicely with PDFs — so the most fun videos are below.
The Team —
Zach Goodwin, Executive Creative Director
Lindsay Gsell, Managing Director
DJ Saul, CEO
Maggie Winters Gaudaen, Associate Creative Director
Erica Goodwin, Account Director
Nathan Colby, Video Producer
Monica Tan, Art Director