This summer, Wild Turkey was on the hunt for a new creative agency of record. ISL was invited to the pitch, and here's what we put together: two creative territories, based in strategy and research, that we're confident would put Wild Turkey in legitimate competition with Big Whiskey.
The Team —
A handful of folks pitched in on all sides to bring these ideas to life over the course of just a couple weeks.
Zach and I worked together to build three creative territories before ultimately moving forward with the two stronger ideas. With the concepts and tactics written, and key visuals designed, a few other folks from the design team joined in to provide support in the final days before the pitch.
Zach Goodwin — Executive Creative Director
Lindsay Gsell — Managing Director
DJ Saul — CEO
Maggie Winters Gaudaen — Associate Creative Director
Josh Strupp — Associate Director of Marketing
Nathan Colby — Video Producer
Matt Tanski — Video Producer
Monica Tan — Art Director
Haeun Ro — Designer