This summer, Wild Turkey was on the hunt for a new creative agency of record. ISL was invited to the pitch, and here's what we put together: two creative territories, based in strategy and research, that we're confident would put Wild Turkey in legitimate competition with Big Whiskey.

The brand manifesto for our second creative concept.

The brand manifesto for our first creative concept.

The Team — 
A handful of folks pitched in on all sides to bring these ideas to life over the course of just a couple weeks.

Zach and I worked together to build three creative territories before ultimately moving forward with the two stronger ideas. With the concepts and tactics written, and key visuals designed, a few other folks from the design team joined in to provide support in the final days before the pitch. 

Zach Goodwin — Executive Creative Director
Lindsay Gsell — Managing Director
DJ Saul — CEO 
Maggie Winters Gaudaen — Associate Creative Director
Josh Strupp — Associate Director of Marketing
Nathan Colby — Video Producer 
Matt Tanski — Video Producer
Monica Tan — Art Director
Haeun Ro — Designer


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